There are consumers and there are creators. We believe that the world would be a better place if there were more creators. As a company, we are committed to supporting creators along the food value chain.
All of the content on our platform is user generated, meaning everything has been tried and tested by home cooks, for home cooks. With over 5 million recipes shared on Cookpad to-date, we’re the largest recipe sharing platform in the world… and we’re just getting started!
Our business model reflects our belief that the foundation of profit is the tangible value we create for our recipe authors and home cooks by making a difference in their daily lives. Our business model is based on subscription rather than advertising.
We believe our greatest asset is the trust of our community, built through the recipes, connections and interactions shared on our platform. Every decision we make and feature we build aims to strengthen this trust further.